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SAFARI Packages

The SAFARI program consists of four separate marketing packages designed to match the comfort levels and budgets of the Miriam Project’s adoptive families. You can view these package options below or by downloading our full-color SAFARI brochure.

This package signifies your participation in the Miriam Project’s current and planned marketing and public relations initiatives, including...

• Annual 5K Run/Walk
• Annual Adoptive Family Picnic
• Internet and Traditional Media Outreach
• Public Service Announcements
• And much more!

COST: The cost is included in the price of your home study with the Miriam Project for the first year. If your home study was completed by another agency, your $200 payment is billable upon our acceptance of the outside agency’s home study.

This package is designed for families who are reserved about, but still interested in, sharing their intentions to adopt. It includes...

• Package A
• The “Free and Almost Free Marketing Tips” Packet: The Miriam Project has designed a 10-page packet of ideas and information on adoptive family marketing techniques that will help you spread the word without emptying your wallet.
• Family Profile on Miriam Project Web Space: We’ll feature your family on both our website and our blog, both in dedicated pages and a two-week “featured family” header that will appear on our home page. In addition, if you are interested, you can write a monthly article for our blog.
• Miriam Project Marketing Materials: Place our poster at the laundromat, leave our brochure at the grocery story, and hang our postcard at your church. Distribute our marketing implements in your own community as you go about your daily life.

COST: $450 annually.

Are you so excited about your adoptive goals that you can’t wait to tell everyone you know? The Miriam Project will graphically design a variety of personalized elements as a part of this package, which includes...

• Packages A & B
• Personalized Family Blog and Website: With your input, we’ll design you a website and/or blog as the hub of your adoptive intentions. Utilize an attractive, easy-to-use web space to share your journey with friends and family in your own words.
• Personal 1-800 Number: You’ll have a 1-800 number and a simple cell phone as a dedicated “baby line” along with your personal website. We can take the calls, if you would prefer.
• Personalized Business Cards: We’ll design you a two-sided business card announcing your intention to adopt, either with or without your personal information on the card. The card will show the Miriam Project’s contact information as well as your web address and 1-800 number! You’ll have a large stack of them to leave EVERYWHERE, from bulletin boards and restaurants to public restrooms.
• Personalized Prayer Cards: As a constant reminder about your intention to adopt (and an invitation for regular intercession), send these prayer cards to your close friends and family! We’ll take a family photo and design a postcard-sized, glossy front side and allow you to write a suggested prayer for the back side (or, you can choose a prayer we’ve written instead).

COST: $1,250 annually.

Ready to tell the whole world you’re adopting while actively seeking your child’s birth mother through creative advertising? This package includes...

• Packages A, B & C
• Advertising for Your Vehicles: Driven to adopt? No longer will your commute be fruitless! Share your adoptive intent just by navigating traffic with four large car magnets featuring your web address and your 1-800 number.

PLUS, one of the following two options...

• Advertising in College Newspapers: We’ll advertise for your family in local college newspapers three times a year at your discretion. We’ll work with you to determine the many variables and design an ad you approve.
• Advertising on Google AdWords: If you’re using your website as a virtual online family profile, why not leverage the world’s No. 1 search engine to drive the right traffic to you? We’ll create and manage a budgeted pay-per-click campaign to attract potential birth mothers to your website and your family.

COST: $2,300 annually.

If you desire, the Miriam Project can create a Package D containing both newspaper advertising and Google AdWords advertising. Please contact us for pricing if you are considering this scenario or have any other questions about the SAFARI program.